When you are looking for an SEO reseller program, you want to find one that will be the best option for your business. Here are some of the criteria that you need to follow when choosing one for your business.
- Is the SEO reseller plan that you are considering backed by an SEO philosophy that is appropriate? What this means is does the agency that is doing the SEO delivery use white label tactics? Before delving into what constitutes “white label SEO tactics” you need to be totally comfortable with their approach to link building and their approach to rankings. At this juncture, complete congruency is critical between your organization (as the customer support and sales group) and the reseller of the SEO services (the group that delivers). If you don’t research this thoroughly before you begin, it can and will lead to customers complaining and even lost revenue in the end. Take all of the time you need to make sure what is really being offered in terms of the services that you will be getting.
- Make sure that the SEO reseller program you are looking at is fully explained to you. While this might sound obvious, some programs are actually black boxes. This is not to say that all of the black box programs are to be condemned. For example – say you enjoy listening to Pandora Radio online. You don’t know how they will know which songs you like but they do. You are happily able to pay x amount of dollars each month for Pandora without having a clear understanding how it works. This is not an issue. SEO space is not like that though. People get irked about how it is done and the stakes are high. For these reasons, transparency should be a vital aspect of any program from as SEO reseller. When you don’t have that transparency, you will know it. If you ask a direct question and the answers that you get are not clear and direct, that is not acceptable. When everything is clear and you get everything down in writing that is easy to understand, this is what you need.
- Will you be able to turn a profit? Yes, you got on the internet and created an online presence because you have a business that you would like to grow. Don’t be shy about the need you have for making a profit when you start a business. That said, make sure that you don’t take it too far. You should evaluate each SEO reseller plan that you are considering in terms of the money that you can make as well as the value that is will bring to your customers. Many business owners have made the huge mistake of getting the cheapest SEO they can find. This is not the way to turn a profit, it is more likely to be the first step on the road to failure. While you may have a high closure rate with a low-price plan but six months down the road, you will be losing business left and right. You need to be sure to get the most for your money, but remember quality needs to come before quantity. When you cheap out on SEO services, you are jeopardizing yourself because you will get low quality work that more than likely has been outsourced to countries where English is not the native language. Believe it when I say that your customer WILL be able to tell and as a result, they will get a negative attitude towards the quality of your business overall.
- Apples and Oranges? The next vital information you need in order to successfully evaluate various SEO resellers and programs is to make sure that you are making the appropriate comparisons. For example, say you are looking at two plans. One of them is $199 a month and the other is only $99 a month. Before just reaching for the cheaper one, find out what they include. The more expensive one might write of their content while the cheap one might outsource their writing to the Philippines or some other foreign country. While the one that writes their own content might be more expensive, once you add up all of the components you may find that the more expensive one actually saves you more money.
This might be a bit complicated. The thing is, many times, people are in too much of a hurry to check SEO reseller programs to make sure that they are using white label SEO, or even what they include. They tend to just look at the prices and go with the cheapest. Don’t do this. You can literally kill your business with the wrong SEO reseller. Now that you have this information, you are ahead of the game. You know what to look for and can now make an informed decision when you get ready to sign a contract for outsourced SEO services.
